Apple’s Heartstrings ad and AirPods Pro 2 stand out in a competitive landscape where major players like Microsoft, Google, and others have also developed impactful accessibility campaigns. Each company takes a distinct approach to inclusivity, appealing to different aspects of their audience’s values and needs.

Since the beginning of Black Friday Week, the AirPods Pro 2 have seen their price steadily decline and reached a new record low for this Black Friday on Amazon. The price has dropped from $249 to $189, then to $169, and now sits at an incredible $153, which is now a huge 38% discount off the original price.

I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

Apple's AirPods Pro ( 8/10, WIRED Recommends) are the rare exception in the modern electronics market. Even as the number and quality of wireless earbuds changes around them, they just keep getting better. Now that they're on sale for Black Friday at the lowest price I've ever seen, there's no reason for iPhone owners to buy anything else.

X Corp. owner Elon Musk had just admired the Hearing Aid feature introduced with the Apple AirPods Pro 2 this September.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

Elon Musk praised Apple's holiday ad showcasing AirPods Pro 2's innovative hearing aid feature, allowing a father with hearing loss to clearly hear his daughter's guitar performance. Apple CEO Tim Cook highlighted the technology's personalized sound profile,