Facebook owner Meta Platforms has launched a stand-alone artificial-intelligence app, becoming the latest technology giant to enter a field already facing intense competition.

Meta is taking on OpenAI's ChatGPT, Google's Gemini, and xAI's Grok with the new Meta AI app.Meta CEO Mark Zuckerberg shared in an Instagram video that almost a billion people currently use Meta AI across apps like Facebook,

The artificial intelligence tool uses the fourth iteration of Meta’s Llama model, which Meta has touted as being more cost-efficient than competitors like ChatGPT and Gemini.