COMMERCE, Calif. (KABC) -- Shoppers in Southern California wasted no time getting an early jump on Black Friday. In Commerce, Thanksgiving evening shopping at the Citadel Outlets has become a yearly tradition for many. Those there happily battle the traffic and crowds for a good deal.

This Black Friday, retailers are uniquely positioned to meet consumer expectations--and capture loyal customers in the process. New research from Voyado reveals that, while more than a quarter (27%) of Brits feel a sense of urgency to shop during Black Friday,