Heineken is set to open the first major beer brewery in Dubai, an Islamic city known for tight regulations on alcohol sales and consumption. The project will be developed by the Dutch beer producer and Dubai-based Maritime and Mercantile International after securing all necessary permits, according to a Bloomberg report.

Dubai is poised to get the Gulf’s first large-scale brewery as a Heineken NV joint venture plans to start producing popular beer brands in the emirate, a landmark move for a region that’s long had strict restrictions around the sale and consumption of alcohol.

A Heineken joint venture plans to build the Gulf's first major commercial brewery in Dubai, the metropolitan city where glitzy bars and restaurants attract millions of tourists each year. Sirocco, a joint venture between Heineken and Dubai state-linked Maritime Mercantile International,