Instagram’s direct message function is getting a big infusion of features today, including scheduled direct messages that you can prewrite and set to send on a later date, up to 29 days in advance. You can also now pin up to three messages to the top of the chat.

Instagram is introducing scheduled messages, a feature similar to Apple’s iMessage. Users can type a message, long-press the ‘Send’ button, and choose a date and time for the message to be delivered. Messages can be scheduled up to 29 days in advance, allowing for better organisation and timely communication.

Instagram is adding a handful of new features to direct messages, including scheduling messages, translating and pinning them and sharing your favorite songs. The big picture: The new features make the app more like Apple messages and makes it easier to manage conversations without switching apps.