The American chipmaker missed out on the generative AI boom and is now in talks with rivals to which it lost market share, according to a report from the ‘Wall Street Journal.’ Shares of Intel Corporation (NASDAQ:INTC) surged over 10% on Tuesday on the news that rivals Broadcom and Taiwan Semiconductor Manufacturing Co.

Intel shares jumped 9% in early trading after The Wall Street Journal reported that Broadcom and TSMC were eyeing separate deals that would break the U.S. chip maker in two. Read more:

Intel gained but a potential split of the company’s operations between Taiwan Semiconductor Manufacturing and Broadcom faces major hurdles.