Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

Luxury car maker Jaguar has unveiled its new concept car, just days after the release of a teaser video that stirred online controversy. The unveiling of the Type 0.0 car was met by mixed responses from social media users,