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Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch
Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
Jaguar’s Miami EV launch invites new wave of criticism, but CCO says brand is undeterred
The British automaker unveiled two electric vehicles on Monday night in a flashy installation in Miami. The launch was accompanied by a keynote from the company’s chief creative officer Gerry McGovern,
Jaguar rebrand: Company defends new ‘Barbie pink’ electric car
Jaguar has defended its new “Barbie pink” car, saying that it “won’t be loved by everyone” because it is “fearlessly creative”. Gerry McGovern, the company’s chief creative officer, said Jaguar’s new Type 00 models demonstrated its desire to “strike through convention”,
Jaguar reveals the colorful future of its brand
Jaguar's Risky Gamble: Rebooting A Legacy Brand For The Future
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work
Jaguar reveals the colorful future of its brand with Type 00 electric concept
Presented at Miami Art Week, Jaguar said the concept embodies a complete design reinvention to carry the brand forward toward electric-only vehicles.
The End of Jaguar? Jaguar's Awful 00 Car Reveal in Miami Could Finish the Brand Off
After a disastrous ad campaign, British car manufacturer Jaguar has doubled down with its rebrand by revealing the 00 in Miami this week. Somehow, it's gone down even worse than its recent
3h
on MSN
Jaguar just unveiled its controversial electric vehicle in Miami. People had opinions
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
2h
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 ...
Greek Reporter
2h
Jaguar Unveils New 1,000-Horsepower EV Amid “Woke” Controversy
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
NBC New York
21h
How Jaguar plans to save itself
And I think for me, it's fantastic — that we can now actually talk about the vehicle."
Jaguar
unveiled a concept car — the ...
jdpower
36m
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
Dezeen on MSN
6h
Exclusive photos reveal Jaguar Type 00 concept car at Miami art week
Photos taken by Dezeen show the Jaguar electric concept car Type 00, unveiled during the Copy Nothing Reveal event at Miami ...
1d
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
2d
on MSN
Jaguar Design Vision concept to be unveiled at Miami Art Week
Although the Design Vision concept car will be unveiled on December 2, we won’t see the first production car unveiled until ...
CNET
1d
Jaguar Type 00: Everything You Need to Know About the Car Everyone Is Talking About
"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar ...
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