Black Friday deals have officially landed at Amazon, and that means it’s time to start your holiday shopping! This is one deal I’m seriously tempted to pick up for myself — Amazon’s new Kindles have seen discounts for the first time.

Amazon’s 2024 Kindle Paperwhite is already discounted for Black Friday. The new ereader has faster page turns, a larger screen and longer battery life. It’s marked down to $130 ($30 off).

This 2024 16GB Kindle, in the new color matcha, is currently down to $89.99. This is $20 off its list price of $109.99, which is an excellent little discount considering this Kindle only came out about a month ago. It has never been cheaper, so you know this is a good deal.