Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO Mark Lazarus revealed it will now be called MS NOW.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC has announced that it’s changing its name to MS Now, and this is what both names mean and why it’s happening.

Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.

As part of its long-planned split from NBCUniversal, the MSNBC television network announced Monday that it will change its name to My Source News Opinion World — or MS NOW, for short. The full, unabbreviated name has also been reported as (the slightly more colloquial-sounding) “My Source for News,

Say goodbye to MSNBC and hello to... MS NOW. The cable channel owned by NBCUniversal (which, in turn, is owned by Comcast) is going through a name change, which means a rebrand.

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the New York Times. The change is happening because Comcast’s NBCUniversal is spinning off many of its cable TV assets into a new company called Versant, severing ties with the “NBC” part of MSNBC.