Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically smaller customer base.”
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
Jaguar shares images of new electric car following rebrand backlash
Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British carmaker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.
Jaguar unveils new car after years 'trapped in fake heritage' but backlash keeps coming
EXCLUSIVE: Jaguar have been under scrutiny the past few weeks after the brand unveiled their latest rebrand into a more futuristic style – and their latest car is no exception
Former Democrat Congressman Calls For 'Rebranding' of 'Toxic' Party
Tim Ryan told MSNBC on Saturday that the Democratic party needs a "complete reboot" geared toward the working class.
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
Rethinking the London Overground: TfL’s biggest rebranding project in decades
We speak to the people who came up with the names of the new lines and those who took on a huge information design challenge ...
WJW-TV Cleveland on MSN6d
Dueling piano bar in The Flats closing doors ahead of rebranding: ‘This isn’t goodbye’
CLEVELAND (WJW) – Major changes are on the horizon for a popular dueling piano bar along the East Bank of The Flats. The Big ...
One Source Unveils Rebranding
In a move to underscore its commitment to guiding technology leaders through the complexities of today’s digital landscape, One Source announces its rebranding initiative. The company, known for its ...
Chicago Tribune on MSN8d
Ravinia Brewing rebranding as Steep Ravine, closing Logan Square taproom
Ravinia Brewing, a 10-year-old craft brewer that agreed to give up its moniker after a legal trademark battle with Ravinia ...
Bethpage Federal Credit Union rebranding as FourLeaf
Bethpage Federal Credit Union is getting a new name in a rebranding of the Long Island-based institution, whose roots date ...
The Citizen1d
Tanzanian telco giant unveils bold rebranding, promises enhanced services
Speaking about the rebranding process, Mr Albou commended the Tanzanian government for its substantial role in facilitating ...