The strategically placed advertisement features a simple yet powerful message: "I'm voting for Stephen." The billboard serves as both a gesture of support for fellow late-night host Stephen Colbert and a pointed commentary on CBS's recent cancellation of "The Late Show.

Jimmy Kimmel rented a massive billboard in Los Angeles supporting Stephen Colbert to win the Emmy for Outstanding Talk Series amid the cancellation of The Late Show With Stephen Colbert. In the wake of Paramount axing Colbert’s show during its merger with Skydance Media,