Microsoft first unveiled a revamped, AI-powered version of its search engine, Bing, last year. The new Bing, which promised to be "more powerful than ChatGPT," runs on Microsoft's own next-generation language model called "Prometheus.

Ecosia's CEO Christian Kroll discusses generative AI in search, sustainability, digital sovereignty, and how the Digital Markets Act is reshaping competition in search.

AI has transformed the way we search for information online. By delivering more precise and context-aware results, AI-driven search engines like Google, SearchGPT, and Perplexity aim to make finding information faster and easier.

OpenAI launched ChatGPT Search in October, which performs real-time web searches in addition to traditional ChatGPT responses. Tapping the globe icon connects ChatGPT to the web,

In a world where “just Google it” has become the norm for finding information, recent advancements in A.I. could mark a transformative shift.

Google is taken for granted as a dominant force in the generative-AI market—so it’s easy to forget that, in the initial frenzy following the release of ChatGPT, the search giant was caught flat-footed. The company raced to catch up with OpenAI, and its early models made some basic and highly publicized errors.

Perplexity is rolling out a new feature that will let Pro subscribers purchase a product without leaving its AI search engine. When searching for a product using Perplexity, Pro members based in the US can now choose a “Buy with Pro” button that will automatically order the product using saved shipping and billing information.

Perplexity searches are now shoppable with a Perplexity Pro subscription.

As UK search habits evolve, Google's reach softens slightly while concerns about AI-powered search results persist.

According to Ofcom’s Online Nation report, Google Search’s share in the UK has declined from 86% to 83% this year. The biggest reason for this decline is users’ distrust of AI generated search results as only 18% of users said that they trust AI powered answers on Google search.

Perplexity AI is now adding a new shopping feature within its AI search engine for its premium users. The feature, called 'Buy with Pro' lets users shop for their required products by giving prompts to the AI search engine,