The Roku Streaming Stick 4K is now available for $35 -- which is $15 off and a 30% discount -- even before the Amazon Prime Day sale event has officially begun. The Roku Streaming Stick 4K is one of CNET's favorite streaming devices, making this a worthwhile deal on a quality device.

Head to Amazon to get the Roku Streaming Stick HD for just $20, down from its usual price of $30. That’s a discount of 33% for Prime Day.

This latest TV deal provides a great screen upgrade that doesn’t blow your entire Prime Day budget. Amazon has quietly dropped the 65-inch Roku Smart TV (from the Select Series) to just $348 — a solid 23% off its usual $449.99 price. At its lowest-ever price, this is one of the best big-screen bargains we’ve seen so far.

Amazon Prime Day 2025 doesn’t officially kick off until tomorrow, July 8, but we’re already seeing some top products reach all-time low prices. You read that right: lowest prices ever. One of those great finds is the 2024 Roku Ultra 4K streaming device.