Sanders isn’t just a coach—he’s a media powerhouse. His presence extends beyond the football field, from his Coach Prime documentary series on Amazon Prime to weekly talk show appearances on Tubi. His social media activity keeps Colorado in the national conversation, ensuring recruits and their families see the Buffaloes as a high-profile program.

The Colorado Buffaloes have officially promoted Hall of Famer Warren Sapp, a move that further strengthens Deion Sanders' staff

NIL and revenue sharing could bring about a more NFL-style approach to roster management and an end to the living room recruiting pitch

Coach Deion Sanders finished another recruiting season at Colorado with his trademark strategy: 'I don’t go to nobody’s school or nobody’s house.'

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Deion Sanders is likely the most famous college football coach in the country, thanks to his legendary playing career. The Pro Football Hall of Famer clearly values what his fame and pro experience brings to the table,

Deion Sanders and the Colorado Buffaloes have been dealt a rather rough projection for the 2025 college football season.

Deion Sanders is flipping the script on college football recruiting, and the results speak for themselves. Instead of hitting the road, Coach Prime makes recruits come to him—leveraging his brand, the transfer portal,