Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at Drake, to cap the Super Bowl halftime show in New Orleans, the first to be headlined by a solo rapper.

The Compton rapper spent much of his 13 minutes on the field at New Orleans’ Caesars Superdome flirting with whether or not he’d perform his 2024 smash about Drake.

Kendrick Lamar’s streams for his culture-dominating 2024 song “Not Like Us” soared some 430% on Spotify in the hours after his halftime performance during the Super Bowl on Sunday night, and the nine other songs he performed as part of his 13-minute medley reached into the double digits for a 175% total gain,

Kendrick Lamar's most recent album GNX experiences a 10,100% sales bump following his performance during the Super Bowl Halftime Show.

Drake finally got a win against Kendrick Lamar this weekend after his "$ome $exy $ongs 4 U" kicked Lamar's "GNX" off the top of Billboard's 200 chart. The record is Drake's first collaboration with PartyNextDoor and his 14th album to top Billboard.