UPDATE: The parade re-airs on NBC and Peacock at 2 p.m. ET. The Macy's Thanksgiving Day Parade annual tradition of bringing high-flying balloons, colorful floats, and dazzling performances to New ...

Prep for this year’s Macy’s Thanksgiving Day Parade on NBC had already been basting for months when the COVID-19 pandemic forced organizers to cook up a new way to pull it off. “We have to ...

Macy’s Thanksgiving Day Parade hit a record 28.5 million viewers across all NBC platforms on Thursday, the network announced on Friday. The NBC live viewing, which ran from 8:30 a.m to 12 p.m ...

The Macy's Thanksgiving Day Parade delivered a record audience of 28.5 million viewers for NBC, reinforcing its status as American TV institution.

NBC and Macy's have agreed to a 10-year rights deal that also includes a new ... The Macy’s Thanksgiving Day Parade drew its biggest audience on record with 31.7M people tuning in across NBC and ...

The Macy’s Thanksgiving Day Parade will be followed by the 2024 National Dog Show. An encore of the parade airs at 2:00 p.m. ET on NBC. Macy’s Thanksgiving Day Parade 2024 Live Stream Info: ...

The 2024 Macy’s Thanksgiving Day Parade will air on NBC and Peacock on Nov. 28 from 8:30 a.m. to noon in all time zones, followed by an encore presentation at 2 p.m. ET/PT.

NBC is renegotiating the broadcast rights for the Macy’s Thanksgiving Day Parade, which may run as high as $60 million per year, three times the current price of $20 million, The Wall Street ...

The Macy’s Thanksgiving Day Parade, while in its 98th year running, has been televised since 1948. There were only two years the parade was not held. It was suspended from 1942-1944 to conserve ...

NBC’s coverage of the Macy’s Thanksgiving Day Parade drew a total of 25.4 million total viewers and a 6.4 rating in the adults 18-49 demographic on Thursday across the live broadcast and ...

NBC will broadcast the celebration live starting 7:30 a.m. CT. Viewers can also stream it live on Peacock, or tune into the Countdown to Macy’s Thanksgiving Parade on Nov. 22 at 7 p.m. CT ...

Prep for this year's Macy's Thanksgiving Day Parade on NBC had already been basting for months when the COVID-19 pandemic forced organizers to cook up a new way to pull it off.