Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

Scripted and directed by Robuilds, the movie follows JBL’s creation of a branded Roblox world launched on Feb. 21. Its format follows a trend among Roblox users of creating self-made films.

Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Sony Pictures is teaming up with Gamefan on a Karate Kid: Legends Roblox game to market to movie to younger generations.

For kids of a certain age, let's say six- to 13-years-old, Minecraft the game and Roblox the game are somewhat interchangeable multiplayer block-building games. With Minecraft ‘s diamond pickaxe ...

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals. The past-week’s decimation of the stock markets due to the ...