How to Find a Qualitative Variable in Excel. Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories. For example, the ...

Discover how Excel’s AI-powered Copilot() function transforms data analysis, automates tasks, and unlocks new productivity ...

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.