Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for ...

LinkedIn has quietly consolidated the bulk of its global media business with Publicis Media, Ad Age has learned. Ewan Larkin ...

Wendy’s says that “frozen sucks” in a basketball-themed spot promoting its “fresh, never frozen beef” burgers.

Among today’s creative highlights, Supercell and the WWE strike up an extensive partnership around Clash of Clans; Heineken ...

Online banking app Chime is putting financial TikTok trends at the center of a new campaign designed to honor the small steps ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

A Delaware federal court dismissed Nielsen’s patent infringement lawsuit against VideoAmp today, the second setback the ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

Cable and internet provider Charter Communications, which operates as Spectrum, has chosen VCCP and Horizon Media as its new ...

Greg Lyons, who served as chief marketing officer for PepsiCo North American Beverages for more than eight years, is ...