WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading ...

The aim is to engage the public and foster conversation about Hong Kong's vibrant identity. The creators, led by TBWA Hong ...

Accenture Song and TBWA Hakuhodo walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards ...

Rajeev Lochan opines.

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...

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The medium is the message. This fundamental truth has arguably been the theme of Sheena Liu’s career path and her impact on the media industry in Taiwan. As the general manager of TVBS, Liu has ...

"Kelly’s drive and passion for IMC and data have injected new dynamism into our business in Korea. Her international mindset and commitment to equal opportunities make her an uncommon asset in Korean ...