Sydney Sweeney is back with a denim-filled Instagram update, arriving just weeks after her controversial American Eagle ad ...

Sydney Sweeney is back with a denim-filled Instagram update, arriving just weeks after her controversial American Eagle ad ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The crime thriller, which stars the “Euphoria” actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Donald Trump rolled out the red carpet for Russian leader Vladimir Putin in a snivelling display that has Europe on edge.

And sometimes it's an unexpected catalyst that sends a stock off to the races. One stock that I'm watching closely right now ...

Sydney Sweeney’s new movie took a tumble at the box office in the wake of backlash stemming from the actress’s recent ad campaign with retailer American Eagle. “Americana,” ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her controversial American Eagle ad.