Nike Turns To Kim Kardashian For A Rare Collaboration

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, co-founder and ch
Kim Kardashian Is Creating A New Brand In Partnership With Nike
In yet another shrewd move, Kim Kardashian is teaming up with Nike to launched a new brand: NikeSKIMS. The news was teased yesterday with little more than a vague launch date of spring 2025, a logo and a press release,
Nike Turns To Kim Kardashian For A Rare Collaboration: Can NikeSKIMS Help Up Their Game?
Nike has been pushing hard to reverse the slump they're in. Their sales are down, and their stock had lost over a quarter of its value over the last year. In October, a new CEO took the reigns to try and turn Nike around - and Elliott Hill seems to be determined to make this happen.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...
The Nike Air Foamposite One ‘Galaxy,’ One of the Wildest Sneakers Ever, Is Finally Back
Nike’s original Galaxy Pack and dropped way back in 2012 to commemorate NBA All-Star Weekend, long the high point of the year ...
Nike Is Selling $100 ‘Phoenix Waffle’ Shoes for $66, and Shoppers Say ‘Do Yourself a Favor and Grab a Pair'
Nike is selling Phoenix Waffle women's shoes for only $66. That's 34% off the original retail price of $100. The discounted ...
Detroit Tigers ace Tarik Skubal 'just signed a deal' with Nike. Here's what that means
The Nike deal shows how in-demand Detroit Tigers ace Tarik Skubal has become after winning the AL Cy Young award, as he joins ...
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Nike Is Releasing DONKEY KONG-Inspired Sneakers
Nike is releasing Air Max 1's that look very Donkey Kong coded, but they haven't announced an official collaboration with ...
Nike Is Selling $90 Air Max Shoes for as Low as $64, and Buyers Say ‘They Are So Comfortable'
Nike's Air Max shoes are some of the most classic-looking sneakers on the market, and Nike fans all over the world collect ...
Nike teams up with Skims on a new women’s brand
The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend ...
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One of Nike’s Most Anticipated Shoes of 2025 Disguises a Decade of Technical Innovation
The Mars Yard 3.0, scheduled to arrive in the fall of 2025, is Tom Sachs's first official Nike collaboration in years.
Inside the clandestine Sonny Vaccaro-Michael Jordan meeting that changed Nike and sports forever
Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...