Real reason why Kim Kardashian was recruited by Nike

Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Real reason why Kim Kardashian was recruited by Nike as joint brand is unveiled
Nike announced a new brand launch with mega-mogul Kim Kardashian's shapewear brand, indicating a direct effort by the sports company to resuscitate lacklustre sales performance
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, co-founder and ch
Nike's Financial Strength: What Moneyball Data Reveals
AI-Assisted Investment Scores Moneyball combines artificial intelligence with expert analysis to evaluate companies across ...
The Nike x Riccardo Tisci Pivot From Sneakers to Bags Reflects Shifting Tastes
After teasing a reunion in 2024, the leather Mercer handbag is the designer's first product with Nike since 2018.
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Nike Is Releasing DONKEY KONG-Inspired Sneakers
Nike is releasing Air Max 1's that look very Donkey Kong coded, but they haven't announced an official collaboration with ...
The Nike Air Foamposite One ‘Galaxy,’ One of the Wildest Sneakers Ever, Is Finally Back
Nike’s original Galaxy Pack and dropped way back in 2012 to commemorate NBA All-Star Weekend, long the high point of the year ...
Detroit Tigers ace Tarik Skubal 'just signed a deal' with Nike. Here's what that means
The Nike deal shows how in-demand Detroit Tigers ace Tarik Skubal has become after winning the AL Cy Young award, as he joins ...
Nike Is Selling $100 ‘Phoenix Waffle’ Shoes for $66, and Shoppers Say ‘Do Yourself a Favor and Grab a Pair'
Nike is selling Phoenix Waffle women's shoes for only $66. That's 34% off the original retail price of $100. The discounted ...
Serena Williams Wore the Nike 24.7 Line at the Super Bowl — So We Tried It
Serena Williams rocked the Nike 24.7 line during her iconic Super Bowl performance, so you know we had to put it to the test.
Ruggable Taps Former Nike Executive as New CEO
Los Angeles-based Ruggable, the industry leader in washable rugs, has announced via press release the appointment of Nicole ...