On Instagram and X, RCB posted videos featuring Virat Kohli, Dinesh Karthik and Liam Livingston addressing the fans and sharing their excitement for the upcoming IPL season. Kohli among a few other cricketers shared their message in Hindi.

RCB finally made a good connect with the fans last year, when they renamed the team to Bengaluru from Bangalore. But the franchise may have burnt some bridges with their latest activity despite launching a page in Kannada before doing the same in Hindi.

Royal Challengers Bengaluru (RCB) launched a new account in Hindi on X, formerly Twitter, to engage with the Hindi-speaking masses in the country and abroad. The IPL franchise made some smart buys at the mega auction in Saudi Arabia.