The Core Values campaign, launched in 2007 under Louis Vuitton chairman and CEO Pietro Beccari, has featured icons like Pele, Maradona, Mikhail Gorbachev and Angelina Jolie. After a hiatus, the series returned in 2022 with an ad starring Lionel Messi and Cristiano Ronaldo. Now, it spotlights Nadal and Federer.

In the imagery, Federer and Nadal are on a mid-mountaineering expedition equipped with Louis Vuitton's signature travel accessories. Federer carries the classic Monogram Christoph

Roger Federer says Rafael Nadal made him enjoy tennis even more during a rivalry that spanned 40 matches over 15 years

Louis Vuitton ‘s latest “Core Values” campaign celebrates the multi-decade-spanning careers of Roger Federer and Rafael Nadal in tennis. Photographed by the legendary fashion photographer Annie Leibovitz, the image shows the sports superstars resting 3,000m high atop the alpine vista of the Italian Dolomites, sporting timeless Louis Vuitton styles.

Tennis icons Rafael Nadal and Roger Federer, once fierce rivals and now close friends, take center stage in an extravagant new Louis Vuitton campaign celebrating their enduring bond. The brand recently shared a standout image from the “Core Values” campaign on Instagram,

Tennis fans have ridiculed luxury fashion house Louis Vuitton for posting an edited image of Roger Federer and Rafael Nadal on social media. The French company recently shared an image from their ‘Core Values’ campaign on Instagram,