RTFKT, the pioneering digital culture brand known for blending sneaker culture, gaming, and Web3 technology, has announced it will wind down operations by January 2025. The news has left its loyal ...

In December 2021, Nike announced its arrival in the Web3 space with the purchase of crypto fashion brand RTFKT. Three years later, however, the project is nearing its end, with RTFKT (pronounced ...

In a recent interview with Fortune, Pagotto shares how RTFKT, which generated over $185 million in NFT sales in 2022, has navigated the Nike acquisition and the ongoing bear market. He also ...

RTFKT and Nike CryptoKicks launch with EVO X, a collection that allows users to change their look with Skin Vials. Skink Vials are collectibles that users can swap.

Per RTFKT, the target tracks the hoodie’s augmented reality experience, while scanning the QR code will “trigger” the sweatshirt’s AR and track the 3D movement of the garment.

Digitisation is transforming the sneaker industry, offering a host of new possibilities exemplified by Nike’s RTFKT Web3 studio, Zellerfeld’s 3D-printed shoes and design platform Sol3Mates.

RTFKT was founded in early 2020 and has since made a name for itself designing and creating what it calls "Metaverse-ready sneakers and collectibles" — all digital goods people pay very real ...

RTFKT’s ‘Space Drip’ Is Turning NFT Designs Into Real-World Sneakers: 19 artists created digital sneakers that can now be redeemed for real-world pairs.

Digital drip — RTFKT took to Twitter to tease the “future of sneakers,” outlining what’s to be expected in the collaboration. Set on a Dunk silhouette and dubbed the Dunk Genesis, the ...

Getty Images RTFKT, the design studio best known for creating virtual and digital sneakers, has signed with CAA to explore film and TV projects based on the company’s IP.