New research shows when to mention a direct competitor in your marketing—and when to avoid it. Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Real-life coaching sessions with leaders working to overcome professional challenges. Muriel Wilkins is an executive coach with a strong track record of helping CEOs and senior leaders get through ...

Reprint: R1409C The author, a strategy and international-business professor at Harvard Business School, has come to a conclusion that may surprise you: Trying to apply management practices ...

The advice show for workplace dilemmas. We take your questions and offer a better way forward.

Reprint: R0711C Many executives are surprised when previously successful leadership approaches fail in new situations, but different contexts call for different kinds of responses. Before ...

For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed ...

Over the past several decades, HBR has published numerous articles about how best to develop strategy. This glossary contains descriptions of more than 40 of them, from A-Z, complete with videos ...

Blindspots aren’t occasional stumbles—they’re the default until you surface them. In this HBR Executive Masterclass, author and leadership psychologist Martin Dubin shows why even seasoned ...

With the looming specters of inflation and tariffs, pricing is especially tricky these days. However according to Rafi Mohammed, a pricing expert, companies aren’t particularly good at setting ...

Turnarounds often involve drastic changes, from restructuring to layoffs, that can breed a range of emotions in the very workforce you need to execute on the new strategy. How can leaders shift ...

Gen AI has already begun transforming work by speeding up and even automating tasks, but looking further up the org chart, how will it change the work of middle managers? A new Harvard Business ...