July is the marketer’s halftime. Whether you’re tracking toward your KPIs or feeling the slump of slow summer conversions, ...

Join the SocialNext Marketing Alliance for SNMA Summer School—seven free webinars on content strategy, data tracking, brand ...

Discover how Canadian retailer Silk & Snow partnered with veritree to let customers plant trees instead of taking a free gift ...

Discover how leading marketers are using transparent carbon offset strategies to build trust, connect with climate-conscious ...

If you were at SocialWest 2025 conference in Calgary, you may have heard about synthetic data for the first time. And judging ...

Amazon Ads’ global report reveals why shared values, behaviors, and communities matter more than age. Here’s how Canadian ...

Discover how TikTok and Twitch are helping Canadian brands grow with AI, creators, and full-funnel tools, from search hubs to streamer sponsorships.

As the Edmonton Oilers fight to bring the Stanley Cup back to Canada, the stakes of bringing the series back to “home ice” for Game Seven means more than ever. Not only are the Edmonton Oilers chasing ...

Canadian brands are using national identity to build trust, drive engagement, and navigate global trade shifts. Insights from 250+ marketers reveal what’s working and where we go from here.

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...

Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from coast to coast. And while you may have heard of giants like Hootsuite and ...

Search isn’t what it used to be. Yes, Google holds its ground, but it’s no longer the only place people go when they’re looking for products, services, or recommendations. Social platforms like TikTok ...