From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

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Havas has invested in Ostro, an AI-powered digital engagement platform for life sciences brands. This move gives the global advertising company access to the latter's technology for its global ...

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Tata Tea Jaago Re is back with its latest campaign to fight climate change. This AI-powered campaign, 'Har green action se farak padega’ (Every green action makes a difference) is aimed at awakening ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

At a bustling vegetable market, a man pays for his groceries using BHIM. The vendor, in a quiet gesture of reverence, taps the phone to her forehead—a traditional Indian way of honouring money. It’s a ...

Last week, Google released its 2024 Ads Safety Report, spotlighting how it used a mix of artificial intelligence, policy enforcement, and human oversight to dismantle bad actors in the digital ...

When corporate storms hit, they rarely offer the courtesy of a warning. The Gensol–BluSmart saga is one such tempest, unravelling in real-time across headlines, investor statements, customer ...