Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad ...

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

Today, Industry Dive, the company behind Marketing Dive, is combining with TechTarget’s technology websites and Informa ...

The campaign is the first since Kate Trumbull officially took over as CMO and iterates on a program that has been central to ...

December 3, 2024 – A heartwarming campaign from floral delivery service Teleflora featuring a hospitalized boy and a magical snowman is the most emotionally engaging Holiday ad of 2024. That’s ...

The hire follows Adobe appointing Stagwell as global lead of creative campaigns and social content for its Digital Media ...

Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts ...

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley ...

The Kraft Heinz brand re-aired the iconic 1974 spot during Thanksgiving Day football and will give consumers a chance to win ...

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies ...

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already ...