Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy is undervalued.

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise.

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the ...

Dishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is ...

Great Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past nine years, with marketing boss Amanda Burns saying she is “lucky” the wider ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Describing sport as a “profound way to connect”, CMO Nina Bibby believes sponsors should push boundaries and appreciate it ...

Burger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...