The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

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Performance marketing and retail media agency MindgruveMacarta appointed Victor Camozzi as its new executive creative director. With over two decades of experience in advertising, Camozzi's work ...

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President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump's 2021 suspension from X, ...

Connected TV is the growth engine of the advertising world. Nothing marries together the brand-building power of lean-back sight, sound and motion advertising with the granular addressability ...

Although consumer confidence was weak heading into this year, 169 new advertisers across 43 categories invested $380 million in national TV in the first half of 2024, according to the VAB, the ...

The Department of Justice (DoJ) antitrust court in a filing released Wednesday said Google must divest its web browser Chrome, citing the judge’s earlier ruling that the browser strengthened the ...

Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms.

It is perhaps the longest-running and most overused example of shoppable TV, but viewers may now actually be able to buy Jennifer Aniston's sweater. Warner Bros. Discovery Advertising Sales this ...