Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against fintech disruption.

Judge Leonie M. Brinkema ruled that Google broke the law by unfairly linking two of its adtech tools, DoubleClick for Publishers (DFP) and AdX, giving it too much control over the publisher side of ...

Altman has revealed that users’ habit of being polite to artificial intelligence may be leading to substantial energy costs, ...

While Blend is now available to all users, Storylines remains in the experimental phase and has not yet entered public ...

Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.

Saloni Surti of Punctuate Productions explores the unexpected rise of pistachio from a once-overlooked flavour to a global food trend, tracing its journey through viral desserts, brand revivals, and ...

Rising household expenses and heightened price sensitivity are reshaping rural consumption, with discretionary spending on ...

The update would give users greater control over the type of content they view, though the displayed Reels would still be ...

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Through this new function, advertisers can now invite partners to collaborate on advertising activities directly from within ...