Latest news and live updates on the Macy’s Thanksgiving Day Parade. Follow the floats, Broadway performances, live musicians, marching bands and more.

The Macy’s Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock ...

Macy's is promising its largest Thanksgiving Day parade yet, exactly 100 years after the tradition first started. Here's a look at what to expect and how to watch.

The 98th edition of the Macy's Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch.

It’s that time of year again. NBC’s Macy’s Thanksgiving Day Parade is set to air live Thursday, Nov. 28 from from 8:30 a.m. until 12 p.m. ET/PT. The parade, which begins on Manhattan's Upper ...

NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights. The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.. NBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary Nielsen ...

NBC may be forced to swallow triple the yearly fees it has been paying to hold onto the broadcast rights for the Macy’s Thanksgiving Day Parade, according to a report.

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the ...

NBC and Macy's have agreed to a 10-year rights deal that also includes a new ... The Macy’s Thanksgiving Day Parade drew its biggest audience on record with 31.7M people tuning in across NBC and ...

NBC is renegotiating the broadcast rights for the Macy’s Thanksgiving Day Parade, which may run as high as $60 million per year, three times the current price of $20 million, The Wall Street ...

The 2024 Macy’s Thanksgiving Day Parade will air on NBC and Peacock on Nov. 28 from 8:30 a.m. to noon in all time zones, followed by an encore presentation at 2 p.m. ET/PT.