Disney's cruise line certainly serves alcohol, but it does not sell drink packages the way that its chief rivals in the family-friendly cruise line space Royal Caribbean ( RCL) and Carnival ( CCL) do. That's an easy way to control people's drinking as the price adds up fast when buying cocktails a la carte.

When you think about Disney, where does your mind go first? For most people, it’s probably to the company’s long history of animation or their wildly popular theme parks — but those are far from the only elements of the entertainment company’s business.