Every time she spots a plastic toy phone — the kind that blares Dhoom Machale at the press of a button — 21-year-old Stuti ...

A new consumer trend report says “witherwill” will be the driver of consumption by 2027. Sunday mid-day explores why adults ...

Pop Mart founder and CEO Wang Ning became one of the 10 richest billionaires in China by net worth riding on the Labubu mania ...

The name “Labubu” first appeared in 2015, when Hong Kong-born illustrator Kasing Lung created the character – a small forest ...

The Internet is busy drawing parallels between a Mesopotamian demon and Labubu, the quirky, wide-eyed collectible figurines ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.