Deion Sanders says student athletes should not focus on NIL deals when picking a university. He shared four qualities to look for in a college.

Houston Texans cornerback Derek Stingley Jr. has developed into one of the league's top defensive backs after turning in a first-team All-Pro campaign in 2024. For the second consecutive season, Stingley finished with five interceptions to lead the Texans in that category.

Netflix is putting “Prime Time” back under the brightest lights. The streaming giant’s new series, The Gamble and His Cowboys, revisits the dynasty years of the

Coach Prime Eyes Stronger Season Without Shedeur Sanders and Travis Hunter originally appeared on Athlon Sports. Deion Sanders was hired by the Colorado Buffaloes in December 2022 and engineered a rapid program turnaround.

Deion Sanders, the current Colorado Buffaloes head coach, found himself at the center of an unexpected viral moment this week as during a press conference focused on trust, Sanders

Netflix's new documentary-series about Dallas Cowboys owner Jerry Jones revisits the team's glory days, with an entire episode devoted to Deion Sanders.

As the University of Colorado goes back to school, Deion Sanders set a strict code of conduct and dress code for his college football program. He requires

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime Western. Fans are taking notice. The first offering is an ivory Bangora straw cowboy hat in the “Yellowstone” style. It was released via his new site, DeionSanders21.com.

SAN DIEGO, Aug. 21, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, is proud to announce the highly-anticipated return of its viral collaboration with Deion "Coach Prime" Sanders. Now in its third season, the PRIME21 ...

CU coach Deion Sanders will feature in a Netflix docuseries about the 90s Cowboys dynasty that won three Super Bowls in four years.