The bold look of Jaguar's latest design has drawn plenty of online criticism, but a shocking change was necessary for the ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...

Jaguar’s rebranding has been ridiculed, but likely nobody will be laughing when the first of its new EVs comes out.

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

The car, previously featured on Jay Leno's Garage, was made to be all but identical to the King of Cool's ride.