After causing much uproar with its recent rebranding, luxury carmaker Jaguar has caught significant attention once again ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as “Barbie pink” amid a ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as "Barbie pink" amid a backlash over a radical rebrand of the iconic company.

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

The Type 00 concept may have finally given Jaguar's controversial rebrand a physical form, and while we'll see the production ...

Despite initially causing a social media storm with its new marketing campaign, Jaguar stock has been doing relatively well ...