One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its ...

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name. Later this year, the ...

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ...

USA Network and Golf Channel will merge into a new USA Sports brand, which will join MS NOW in getting a new peacockless logo ...

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters ...

MSNBC will soon be known as "My Source News Opinion World" as it exits Comcast's family into the newly created media company ...

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob ...

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as ...