Nike, SKIMS and Kim Kardashian

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Nike seeing early financial boost following Skims collab
In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the launch receiving a mixed response from analysts and Nike fans.
Nike, Kim Kardashian set for major SKIMS collab
Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, co-founder and ch
Kim Kardashian Is Creating A New Brand In Partnership With Nike
In yet another shrewd move, Kim Kardashian is teaming up with Nike to launched a new brand: NikeSKIMS. The news was teased yesterday with little more than a vague launch date of spring 2025, a logo and a press release,
Nike Turns To Kim Kardashian For A Rare Collaboration: Can NikeSKIMS Help Up Their Game?
Nike has been pushing hard to reverse the slump they're in. Their sales are down, and their stock had lost over a quarter of its value over the last year. In October, a new CEO took the reigns to try and turn Nike around - and Elliott Hill seems to be determined to make this happen.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...
Nike Is Selling $100 ‘Phoenix Waffle’ Shoes for $66, and Shoppers Say ‘Do Yourself a Favor and Grab a Pair'
If you're looking for a fly pair of sneakers and a delicious deal this week, Nike has you covered. Nike is selling Phoenix ...
The Nike Air Foamposite One ‘Galaxy,’ One of the Wildest Sneakers Ever, Is Finally Back
Nike’s original Galaxy Pack and dropped way back in 2012 to commemorate NBA All-Star Weekend, long the high point of the year ...
Detroit Tigers ace Tarik Skubal 'just signed a deal' with Nike. Here's what that means
The Nike deal shows how in-demand Detroit Tigers ace Tarik Skubal has become after winning the AL Cy Young award, as he joins ...
Nike Is Selling Waterproof Air Max Shoes for as Much as $63 Off
Getting out into the wild is way more complicated when the weather isn't perfect, and that's why having a pair of waterproof ...
Nerdist on MSN2d
Nike Is Releasing DONKEY KONG-Inspired Sneakers
Nike is releasing Air Max 1's that look very Donkey Kong coded, but they haven't announced an official collaboration with ...
Serena Williams Wore the Nike 24.7 Line at the Super Bowl — So We Tried It
Serena Williams rocked the Nike 24.7 line during her iconic Super Bowl performance, so you know we had to put it to the test.
Nike Is Selling ‘Easy On’ Running Shoes for as Low as $49, and Buyers Say ‘These Are a Game Changer'
Well, I don't know if anybody actually says that, but it's logically true and easy-on / easy-off shoes are becoming quite the ...
Caitlin Clark featured on new Nike banners in downtown Des Moines. Where to find them.
Iowa native Caitlin Clark is back in Des Moines. Well, symbolically, at least. Nike unveiled two new banners featuring Clark in downtown Des Moines.
Inside the clandestine Sonny Vaccaro-Michael Jordan meeting that changed Nike and sports forever
Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...