Hampton University has partnered with Mielle Organics for a multi-year deal with the university’s women’s basketball team.

But NIL, to Levitt and the Charlottesville Ballet, provided a unique opportunity to connect with a new audience. The ballet, ...

It's now common for top-flight college athletes to make millions of dollars from NIL deals. And after billionaire Larry Ellison recently helped a high-school quarterback get at least $10 million to ...

A South Carolina sports agency looks to be a big winner in Clemson athletics’ new fundraising plans in the wake of the NCAA’s ...

Maserati of Austin announced their partnership with Texas RB Jerrick Gibson, the freshman Longhorn. Their campaign promotes ...

Michigan stealing Bryce Underwood might end up being better for Brian Kelly and LSU, even if it stings now.

Scout empowers college athletes at schools like Auburn, Iowa, Mississippi State, and Texas A&M with financial tools, while ...

At his best, Dan Mullen is a darn-good football coach. The lingering question is: How badly does Mullen want to be back on ...

In an era where universities are now asking donors for money to pay players, a group at Mississippi State is asking for ...

Eight of the nation’s premier basketball programs are descending on Las Vegas during the traditional Thanksgiving tournament week for a unique event where real money for their school’s name, image ...

Three straight rivalry losses encouraged the return of Ohio State's vaunted senior class, and those seniors get their one ...