New research shows when to mention a direct competitor in your marketing—and when to avoid it. Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to ...

An analysis of Twitter data from 2020 to 2022, including 100 brands across 20 product categories, found that referencing a rival competitor in marketing messages can boost consumer engagement and ...

Our Management Tip of the Day newsletter continues to be one of HBR’s most popular newsletters. In this article, we’ve compiled seven of our favorite Tips on leading effective meetings, from ...

The best leaders don’t hide their emotions or overlook others’. They notice, name, get curious, and normalize them. The more you value and explore emotions, the healthier, more resilient, and ...

As you step into senior leadership, your communication style must evolve. What used to feel like transparency—casual updates, unfiltered thoughts, or constant idea sharing—can now create ...