The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

Master A/B testing to optimize campaigns, increase conversions, and make smarter marketing decisions with this free guide.

App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering ...

When the deal to acquire Twitter was finalized, several Twitter alternatives were floated for those that did not like Musk’s politics, his ideas for Twitter, or just wanted a new microblogging ...

Games are the most popular app category on both app stores, accounting for about 59 percent of the consumer spending on app and 37 percent of all app downloads. Inside of the gaming category, there ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

Mobile BaaS and dev platform built from the ground-up for enterprises Mobile BaaS and dev platform built from the ground-up for enterprises ...