AI-powered content generation and adaptation can solve the fundamental challenge facing decoupled print operations that don’t ...

During a recent INMA Webinar, leaders from Gazeta Wyborcza shared how a “Less is more” content strategy has led to ...

This week, INMA members will hear from Tim O’Rourke, vice president of editorial innovation and AI strategy for Hearst ...

Building trust and loyalty is the foundation for long-term success for news companies. This includes building habits, ...

From G.Lab’s branded storytelling to Clarín’s data‑driven campaigns, A Gazeta’s social‑first editorial mindset, RBS’s ...

Argentina-based branded content strategist Federico Ehrenfeld explained to INMA members during the recent Latin American ...

Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on ...

Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s ...

Santiago Arieu, media tech and advisor at Argentina-based media consultancy Diagonalminds.com, explained how first-party data ...

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a ...

Eduardo Lindenberg de Azevedo, head of innovation and new business at Rede Gazeta, explains how the Brazilian news company uses Instagram to reach younger, mobile-first audiences who prefer social ...

A newsletter should have a well-defined topic, specific audience, and personality to be a success for news companies.