Marketing Week9h
Spotify’s B2B marketing boss on moving from awareness to education
Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...
Marketing Week20h
Awareness vs familiarity: Nokia on the challenge of transitioning from B2C to B2B
Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...
Marketing Week22h
Coca-Cola’s European CMO: AI ads will become ‘the norm’
Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise.
Marketing Week9h
Most marketers believe strategic expertise ‘underrated’ by business
Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy is undervalued.