Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word of the year.

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.

In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024. “These words serve as a linguistic time capsule,