Social Samosa
Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
Campaign Spot - Social Samosa
Nov 21, 2024 · Google showcases humanlike AI in Gemini ad. The ad portrays Gemini’s AI prowess through various scenarios. It taps into the burgeoning demand for AI tools that emulate human interaction, a market that continues to expand but faces ethical scrutiny.
Case Study: How Netflix India's Twitter campaign reached 36k users
Jun 15, 2021 · Many people engaged with the initiative with poems and prose. Some even responded with poems of their own and seemed to have enjoyed the fun and engagement on Twitter for their favorite Netflix movies/series' titles through the World poetry day campaign.
Shot On iPhone: A Campaign that turned into a phenomenon
Aug 18, 2020 · Since the inception of the term and the standard of quality portrayed, Apple has astonished users with how a phone that is inches in length can click a photo that can go up on a billboard that is (for example) 14 feet high and 48 feet wide.
The ‘psychotic’ owl: Inside Duolingo’s unhinged marketing strategy
Feb 29, 2024 · Duolingo’s unhinged approach in its marketing coupled with the personification of its mascot, Duo, has helped the brand stand out. Karandeep Singh Kapany, Regional Marketing Director, Duolingo India takes us through the brand’s marketing strategy and its meteoric rise.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Inside Stranger Things Marketing Strategy: How Netflix created a ...
May 26, 2022 · Global Reach. From the very beginning, Stranger Things had a massive global reach. Following this already set trend, like always Netflix reached the masses globally by posting regionally relatable content.
Brand Saga: Cadbury Bournvita, 7 decades of mastering
Aug 26, 2020 · Inderpreet Singh, Associate Director – Marketing (Gums, Candy & Beverages), Mondelēz India says, “Through the years, the brand has centered its communication on the bond between the parent and her child and has always been ahead of its time in terms of advocating progressive parenting practices.In the 90s, for example, the brand spoke of the need for confidence amongst kids as a way to ...
Social Samosa Events
Oct 1, 2024 · Quoraverse: Empowering marketers and agencies with tools for impactful campaigns. The Quoraverse, scheduled for November 28th in Bengaluru, will bring together marketers, advertisers, and agencies for interactive sessions and panel discussions aimed at empowering professionals with insights into contextual …
Expert Speak: The Second Wave of OTT-Theater dynamic
May 26, 2021 · Putting the spotlight on the much-awaited box office battle at the cinemas, Gautam Jain, Partner, Ormax media affirms that as release dates of big films get postponed, it will lead to multiple clash situations on key dates in the 2nd half of the year. “Big-ticket films will still try to avoid a direct-to-OTT release.