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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Burger wars: How Burger King's rivalry with McDonald's …
May 17, 2022 · For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while maintaining a sizable lead over its competitors in number of locations, annual revenue and advertising spend.
Sneaker supremacy: Nike and Adidas battle for brand love
May 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition fueled Nike and Adidas ...
How Coke and Pepsi's rivalry shaped marketing — and where it …
May 3, 2022 · Getting to the roots. Coke and PepsiCo, Pepsi’s parent company, may be two multinational corporations whose reach and extensive product portfolios can make the mind reel, but their story is also one with a clear underdog.The disparities have stretched far back: Coke’s estimated marketing budget in 1939 soared into the millions, according to “The Cola Wars,” while Pepsi’s sat around ...
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...
Nike's apps played crucial role in driving engagement, 2020 digital ...
Jan 14, 2021 · On the strength of its websites and mobile apps, the company's digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month.While Nike didn't provide exact figures, it reported a 9% gain in total revenue to $11.2 billion.
What Coca-Cola’s generative AI experiments mean for the brand’s …
Dec 5, 2023 · Marketing Dive spoke with Selman Careaga, president of the global Coca‑Cola category, about the soft drink giant’s partnership ecosystem, the launch of the AI-assisted Y3000 flavor as part of Coke’s ongoing Creations platform dedicated to limited-run products and how the company uses generative AI for both consumer-facing and internal tasks.
Burger King's moldy Whopper ad sparks visceral reactions, but …
Feb 24, 2020 · Dive Brief: Burger King's new ad depicting the chain's signature Whopper sandwich growing mold after prolonged exposure received a mixed response from consumers, but could still be a successful ploy by the brand, according to an Ace Metrix analysis shared with Marketing Dive.; In terms of desire stoked in a general group of consumers, Ace Metrix found the creative landed 36% below average QSR ...
9 campaigns that struck a chord in 2021 - Marketing Dive
Dec 7, 2021 · The creative underpins Coke's ongoing focus on personalization at scale, but also the fact that many families may be wary about visits to crowded malls for pictures with the holiday icon given COVID-19.Coke's take on Santa is additionally making his first "IRL," or in real life, appearance as part of the Coca-Cola Holiday Caravan, a traveling experience where families can receive free printed ...
Celsius CEO on keeping a disruptor’s edge and staying focused on …
Oct 9, 2023 · Roughly a year after receiving a mammoth $550 million investment from PepsiCo, Celsius is on a tear.The sparkling energy drink brand in August inked a multiyear deal with Major League Soccer (MLS), its first national sports sponsorship and one that anticipates the 2026 World Cup. The sports marketing play, which followed work with the team Inter Miami CF, arrived ahead of superstar Lionel ...